Direct-to-consumer delivery has quickly grown into an excellent revenue source for cannabis businesses, who receive much higher profit margins than through dispensaries or third party delivery services. High Times and Ginger Commerce have announced a new partnership for direct-to-consumer delivery in California. High Times has been known known for their media and events, such as the Cannabis Cup, and has an extensive delivery network. Ginger Commerce is known for being a competition-free direct-to-consumer e-commerce software, which already boasts several of California’s largest brands. Roie Edery, founder and CEO of Ginger, said, “We’re looking forward to the impact our unique partnership will have on the industry as we pursue our mission to become the largest DTC company in the U.S.” High Time’s CEO Paul Henderson added, “We’re witnessing a huge shift in the industry’s ability to communicate with their consumers.... We’re confident this partnership will redefine the standards of direct-to-consumer offerings for the entire cannabis industry.” Comments are closed.
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