 Cannabis icon Snoop Dogg is continuing his industry business ventures with his latest announcement that he has signed an “exclusive international licensing agreement” with a Canadian-based cannabis company called Atlas Global Brands.
Atlas Global’s CEO Bernie Young said in a statement, “Consumers love Snoop, and our collective goal is to deliver premium products in all cannabis categories that will consistently exceed consumer expectations.” Snoop Dogg’s licensing agreement is for five years, and it gives Atlas Global exclusive rights to distribute Snoop’s name and likeness “to produce, package, manufacture, distribute, sell, advertise, promote and market cannabis flower and products in legal markets". Snooop said, “I chose Atlas to represent and launch my new brands because of their innovation and global reach. I am excited to work with their team to select my favorite strains for my brands and fans." He added, “You know they’ll be amazing because they’ll be personally approved by me.” Comments are closed.
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