 Since Elon Musk has taken over Twitter, there have been positive changes for the cannabis industry within the social media app.
In January, Twitter finally stopped the condescending substance abuse warnings for those who searched for cannabis related terms on the platform. In February Twitter began allowing cannabis advertisements, and even offered financial incentives for cannabis brands to advertise with them. Now, on Tuesday of this week, Twitter continued to court the industry by announcing they are expanding their cannabis advertising policy to allow “certified advertisers” the ability to “feature packaged cannabis products” in their ads. So far, it’s just been a short blog post announcement that was made, so there is not a great deal of detail on the policy change at this time. The blog was written by Alexa Alianiello of Twitter’s U.S. Sales & Partnerships, who wrote, “We have gathered meaningful feedback from the cannabis industry which we have taken into consideration to create even more opportunity… We look forward to helping more customers unlock the power of Twitter Ads to connect with the cannabis conversation and drive their business forward.” Interested cannabis advertisers can contact their Twitter account team, or Contact a Twitter Ads specialist for more information. Comments are closed.
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